Facebook & Social Media Advertising In Woodbury

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you the means to access people In Woodbury, having the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

When you reach people In Woodbury, then what? It really depends on what you want to achieve. Are we driving visitors to your site? Are we trying to get people In Woodbury to be fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to engage our website design experts In Woodbury to aid your business to achieve real results. Excellent designs implemented by our website design experts will help and drive results!

Reaching Your Prospects In Woodbury on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting people who have visited your site before (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who have similar pursuits (which include other pages on Facebook);
• Potential customers who meet demographic considerations;
• Prospects that are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, area, interests and more. These individuals end up part of an "audience" which may include many people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The primary benefit Facebook offers In Woodbury is its ability to get to prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It just means they are not proactively conducting a search when they see your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Doctor? Home renovation company? A restaurant or retailer?
• For any organization who conducts business locally In Woodbury Facebook is an excellent way to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only wish to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special offer on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can operate a very small marketing campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right location, with the right message.

In general, Facebook advertising is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, an individual is in a different mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture someone's interest. They might or might not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our PPC advertising company, our local advertising company on Long Island, search engine optimization ad agency in Suffolk or remarketing campaign in NY
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing dollars truly depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook clicks are $1. Which is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design agency, our graphic design or our marketing consulting services contact us today.

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation company and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063