Facebook & Social Media Advertising In Woodbury

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Woodbury, with the interests and geography you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the targeted visitors you receive. The question becomes, is it worth the cost?

When you reach people In Woodbury, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your web site? Are we looking to get people In Woodbury to be fans of your page to generate "authority" status and brand recognition? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to accomplish.

Remember to talk to our website design experts In Woodbury to serve your business to maximize results. Professional designs designed by our website design experts help you and achieve results!

Reaching Your Prospects In Woodbury on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your web site previously (retargeting);
• Potential customers that are followers of your page;
• Individuals who may have related passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, passions and much more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Woodbury is its capability to reach prospects that are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they see your ad. However, they most likely were seeking something like what you offer quite recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Regional Markets

• Are you an attorney? Medical professional? Home renovation business? A restaurant or merchant?
• For any company who conducts business locally In Woodbury Facebook is an excellent technique to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can operate a small marketing campaign that functions in very big ways, by merely focusing on the correct prospects, in the right geo, with the right message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They tend to convert from web surfer to qualified prospect at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's interest. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn about next.

If you would like to discuss the services of our NY pay per click ad agency, our local ad agency on LI, SEO ad agency in Nassau or remarketing companies in Nassau
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County website design consultants, our graphic design in Suffolk or our marketing consulting services on L.I. call us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional advertising campaign operations is the essential component in making the most of your marketing and advertising spend with all online marketing, but particularly with Facebook.

Our lead gen and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063