Facebook & Social Media Advertising In Woodbury

If you are hoping to find new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing will give you access to people In Woodbury, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the money?

When you connect with people In Woodbury, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Woodbury to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before launching your campaign, we are able to help you to determine what it is that you really need to achieve.

Remember to engage our website design company In Woodbury to help you to achieve real results. Great designs by our website design company help you and secure results!

Reaching Your Prospects In Woodbury on Facebook

There are numerous ways to reach an "Audience" on Facebook:

• Focusing on those who have visited your web site before (retargeting);
• Individuals that are followers of your page;
• People who may have very similar passions (which include other pages on Facebook);
• People who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, area, pursuits and more. These individuals end up part of an "audience" which can consist of many people. Facebook doesn't provide us with that list, but it will present our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers In Woodbury is its capacity to appear in front of prospects that are not actively trying to find what you offer. This doesn't mean they will not be interested. It just means they aren't actively performing a search when they view your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Local Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who conducts business regionally In Woodbury Facebook is a superb technique to appear in front of your target audience.
• We are able to focus on your prospects in numerous ways.
• Only wish to reach women 35-65 in a few zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a very small marketing campaign that behaves in very big ways, by just focusing on the right prospects, in the right geography, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a problem with Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's attention. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau PPC advertising consultants, our local ad agency, SEO ad agency in Suffolk or remarketing companies in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" would be to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our LI web design company, our graphic design in Nassau or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all online advertising, but particularly with Facebook.

Our lead gen company on Long Island and services of our display ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063