Facebook & Social Media Advertising In Woodbury

If you're trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Woodbury, having the interests and geography you seek.

Of course, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth it?

Once you reach people In Woodbury, then what? It genuinely depends on what you would like to accomplish. Are we pushing visitors to your site? Are we hoping to get people In Woodbury to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design experts In Woodbury to aid you to achieve real results. Effective designs developed by our website design agency can help and achieve results!

Reaching Your Prospects In Woodbury on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your web site in the past (retargeting);
• Individuals who are enthusiasts of your page;
• Potential customers who may have similar passions (including other pages on Facebook);
• Prospects who meet demographic factors;
• People that are currently your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, location, hobbies and much more. These people end up part of an "audience" which may include many people. Facebook doesn't give us that list, however it will show our advertisements to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The main benefit Facebook offers In Woodbury is its capacity to get to prospects who are not actively searching for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively performing a search when they view your advertisement. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to the people actually searching. A person may be in the market for an attorney, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Regional Market Places

• Are you an attorney? Medical professional? Home services company? A restaurant or retailer?
• For any organization who does business regionally In Woodbury Facebook is a superb way to appear in front of your target audience.
• We are able to target your prospects in many ways.
• Only want to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can run a small advertising campaign that behaves in very big ways, by just targeting the correct prospects, in the right area, with the right message.

In general, Facebook advertising and marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per impression (spending money on advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a downside to Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our NY PPC ad agency, our local ad consultants in New York, SEO ad agency in Suffolk or remarketing companies on L.I.
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend truly depends on the numbers.

Suppose Bing clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web site design professionals, our graphic design or our advertising consulting services contact us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation company in New York and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063