Facebook & Social Media Advertising In Woodmere

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you access to people In Woodmere, with the interests and geo targeting you seek.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, can it be worth it?

After you reach people In Woodmere, then what? It genuinely depends on what you want to accomplish. Are we sending people to your site? Are we hoping to get people In Woodmere to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to call our website design experts In Woodmere to help you to maximize results. Excellent designs designed by our website design company drive success and drive results!

Reaching Your Prospects In Woodmere on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting those who have visited your site in the past (retargeting);
• Prospects that are enthusiasts of your page;
• Individuals who may have similar passions (such as other pages on Facebook);
• People who meet demographic criteria;
• People that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, pursuits and more. These people become part of an "audience" which may include any number of people. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Woodmere is its capacity to get to prospects who are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they are not actively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting to Local Markets

• Are you an attorney? Health care provider? Home renovation business? A restaurant or retailer?
• For any business who conducts business regionally In Woodmere Facebook is an excellent technique to appear in front of your target audience.
• We have the ability to concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they are browsing since they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture someone's attention. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is alright for the reasons you will learn below.

If you would like to discuss the services of our New York pay per click ad consultants, our local advertising professionals in Nassau County, SEO ad agency on LI or retargeting agencies on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising dollars genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook actions are $1. Which of these is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our New York website design professionals, our graphic design companies or our advertising consulting services on Long Island contact us today.

Facebook Promotions Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063