Facebook & Social Media Advertising In Woodmere

If you are trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will give you access to people In Woodmere, possessing the interests and geography you want.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, is it worth the money?

Once you appear in front of people In Woodmere, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Woodmere to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your marketing campaign, we can help you to identify precisely what you really need to achieve.

Remember to talk to our website design experts In Woodmere to assist your business to maximize results. Excellent designs by our website design company help your business and drive results!

Reaching Your Prospects In Woodmere on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on people who have been to your web site before (retargeting);
• People that are followers of your page;
• People who may have related interests (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your customers;
• and the list goes on...

With Facebook, we can easily focus on individuals - by gender, age, salary, profession, job title, location, passions and much more. These individuals become part of an "audience" which can consist of any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers In Woodmere is its capacity to get to prospects who are not proactively trying to find what you offer. This doesn't mean they won't be interested. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you offer quite recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
• For any organization who conducts business locally In Woodmere Facebook is a great way to appear in front of your audience.
• We are able to focus on your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We are able to do that.

The great thing about Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by just focusing on the right prospects, in the right location, with the appropriate message.

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may capture a person's interest. They might or might not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to discuss the services of our pay per click ad agency, our local advertising agency, search engine optimization ad agency or remarketing agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing spend genuinely depends upon the numbers.

Suppose search engine clicks are $14 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web design agency, our graphic design or our online marketing consulting services call us today.

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign operations is the crucial component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service in NY and services of our display ads advertising agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063