Facebook & Social Media Advertising In Woodsburgh

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Woodsburgh, with the interests and geography you want.

Obviously, everything comes at a price. You must pay Facebook for the visitors you get. The question becomes, will it be worth the cost?

Once you connect with people In Woodsburgh, then what? It genuinely depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Woodsburgh to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Before launching your campaign, we can help you to identify what it is that you really need to achieve.

Remember to reach out to our website design experts In Woodsburgh to help your business to succeed. Excellent designs from our website design agency can help and secure results!

Reaching Your Prospects In Woodsburgh on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

• Focusing on people who have been to your website before (retargeting);
• Potential customers that are followers of your page;
• Prospects who have related passions (such as other pages on Facebook);
• Prospects who meet demographic factors;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we will target individuals - by gender, age, income, profession, job title, area, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main advantage Facebook offers In Woodsburgh is its capacity to get to prospects that are not proactively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something similar to what you offer quite recently.

The search engines like Google are restricted to the people actually searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Wonderful for Getting into Local Market Places

• Are you a lawyer? Medical professional? Home services company? A restaurant or retailer?
• For any organization who conducts business regionally In Woodsburgh Facebook is a superb technique to reach your target audience.
• We are able to target your prospects in numerous ways.
• Only need to reach women 35-65 in three zip codes? Not a problem!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right area, with the right message.

In general, Facebook marketing is less pricey than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook may capture a person's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau County pay per click advertising consultants, our local advertising agency in Suffolk County, SEO experts or remarketing companies in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $10 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design gurus, our graphic design services on Long Island or our marketing consulting services call us today.

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign operations is the critical component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead generation service and services of our display ads ad agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063