Facebook & Social Media Advertising In Woodsburgh

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with access to people In Woodsburgh, with the interests and geography you want.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, is it worth the cost?

When you appear in front of people In Woodsburgh, then what? It genuinely depends on what you would like to achieve. Are we driving people to your website? Are we looking to get people In Woodsburgh to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your campaign, we can help you to identify precisely what you need to accomplish.

Remember to talk to our website design company In Woodsburgh to help your business to maximize results. Exceptional designs developed by our website design company will help and secure results!

Reaching Your Prospects In Woodsburgh on Facebook

There are many approaches to reach an "Audience" on Facebook:

• Focusing on those who have visited your site before (retargeting);
• Potential customers that are followers of your page;
• Potential customers who have related pursuits (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main advantage Facebook offers In Woodsburgh is its ability to appear in front of prospects that are not actively looking for what you offer. This does not mean they will not have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were hoping to find something similar to what you offer very recently.

The search engines are restricted to people in fact searching. A prospect may be interested in legal counsel, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Regional Areas

• Are you a lawyer? Physician? Home renovation business? A restaurant or merchant?
• For any business who does business locally In Woodsburgh Facebook is a great method to reach your audience.
• We can target your prospects in many ways.
• Only want to reach women 35-65 in three zip codes? No worries!
• Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can operate a small campaign that behaves in very big ways, by just concentrating on the right prospects, in the right area, with the right message.

In general, Facebook marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less per click. If you are choosing to pay per ad impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there is a problem with Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to lead at a higher rate, because they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk County PPC ad consultants, our local advertising consultants, SEO consultants on LI or retargeting agencies
please contact our offices.

Whether Facebook is really a "good deal" for your marketing and advertising dollars truly will depend on the numbers.

Suppose Bing clicks are $12 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web design consultants, our graphic design or our marketing consulting services in Suffolk call us today.

Facebook Promotions Have To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation company in NY and services of our paid ads ad agency in Suffolk go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063