Facebook & Social Media Advertising In Woodsburgh

If you are hoping to reach new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people In Woodsburgh, with the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you connect with people In Woodsburgh, then what? It genuinely depends on what you want to accomplish. Are we driving people to your site? Are we hoping to get people In Woodsburgh to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to meet with our website design agency In Woodsburgh to serve your business to achieve results. Powerful designs designed by our website design agency help your business and achieve results!

Reaching Your Prospects In Woodsburgh on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have visited your website previously (retargeting);
• Prospects who are followers of your page;
• People who have very similar pursuits (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People that are already your customers;
• and the list goes on...

With Facebook, we're able to focus on people - by gender, age, salary, profession, job title, area, passions and more. These people end up part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, but it will display our advertisements to individuals on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers In Woodsburgh is its capacity to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you a lawyer? Physician? Home services company? A restaurant or merchant?
• For any company who conducts business regionally In Woodsburgh Facebook is a superb way to reach your audience.
• We can target your prospects in numerous ways.
• Only need to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a downside to Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our PPC advertising agency, our local ad professionals on Long Island, search engine optimization ad agency or remarketing companies in Nassau
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Google clicks are $10 and Facebook visitors are $1. Which of these is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design professionals, our graphic design or our marketing consulting services in Nassau call us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test images, headlines, ad text and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen in Suffolk County and services of our display ads consultants go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063