Facebook & Social Media Advertising In Wyandanch

If you are hoping to find new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Wyandanch, having the interests and geography you want.

Needless to say, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The question becomes, will it be worth it?

After you appear in front of people In Wyandanch, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we looking to get people In Wyandanch to be fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to engage our website design experts In Wyandanch to assist your business to achieve results. Excellent designs by our website design experts will help and drive results!

Reaching Your Prospects In Wyandanch on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Targeting individuals who have visited your site in the past (retargeting);
• Potential customers that are fans of your page;
• People who have similar pursuits (including other pages on Facebook);
• People who meet demographic factors;
• Prospects who are currently your customers;
• and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, pursuits and more. These individuals end up part of an "audience" which can consist of many individuals. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Necessary

The main advantage Facebook offers In Wyandanch is its capacity to get to prospects that are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your ad. However, they probably were seeking something similar to what you offer quite recently.

The search engines are limited to the people actually searching. A person may be considering a lawyer, but if they aren't doing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Market Places

• Are you an attorney? Doctor? Home services business? A restaurant or store?
• For any company who conducts business regionally In Wyandanch Facebook is a superb method to appear in front of your target audience.
• We can focus on your prospects in several ways.
• Only wish to reach women 35-65 in 3 zip codes? No worries!
• Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by just concentrating on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing and advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching because they have a genuine need. They tend to convert from surfer to prospect at a greater rate, since they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our Suffolk County PPC ad agency, our local advertising experts, SEO ad agency or retargeting agency
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends upon the numbers.

Suppose Google mouse clicks are $10 and Facebook visitors are $1. Which of these is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our web design professionals, our graphic design on Long Island or our marketing consulting services call us today.

Facebook Promotions Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead gen service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063