Facebook & Social Media Advertising In Wyandanch

If you are hoping to reach new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Wyandanch, possessing the interests and geo targeting you want.

Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you get. The question becomes, will it be worth the money?

Once you appear in front of people In Wyandanch, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we looking to get people In Wyandanch to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to identify precisely what you really need to accomplish.

Remember to let our website design agency In Wyandanch to aid your business to achieve results. Strong designs developed by our website design experts drive success and achieve results!

Reaching Your Prospects In Wyandanch on Facebook

There are lots of approaches to appear in front of an "Audience" on Facebook:

• Targeting people who have been to your site before (retargeting);
• People who are followers of your page;
• People who have very similar pursuits (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, location, pursuits and more. These people end up part of an "audience" which can consist of any number of people. Facebook does not provide us with that list, however it will display our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Necessary

The primary advantage Facebook offers In Wyandanch is its capacity to reach prospects that are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they are not actively conducting a search when they see your ad. However, they probably were hoping to find something like what you provide quite recently.

The search engines are restricted to people in fact searching. A person may be interested in an attorney, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Local Niches

• Are you an attorney? Medical professional? Home repair company? A restaurant or store?
• For any company who conducts business locally In Wyandanch Facebook is a great method to appear in front of your audience.
• We are able to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, by merely concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch someone's attention. They may or may not be proactively looking for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to talk about the services of our Nassau PPC ad agency, our local advertising agency on LI, SEO consultants in Nassau or retargeting agencies
please contact our offices.

Whether Facebook is a "good deal" for your advertising and marketing spend genuinely depends on the numbers.

Suppose Bing clicks are $14 and Facebook actions are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island website design professionals, our graphic design in Nassau County or our advertising consulting services in Suffolk County contact us today.

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063