Facebook & Social Media Advertising In Wyandanch

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media advertising will provide you with the means to access people In Wyandanch, possessing the interests and geography you want.

Of course, everything comes at a price. You must pay Facebook for the visitors you receive. The concern becomes, will it be worth the money?

Once you connect with people In Wyandanch, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your web site? Are we trying to get people In Wyandanch to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to engage our website design agency In Wyandanch to aid your business to maximize results. Effective designs created by our website design agency can help and achieve results!

Reaching Your Prospects In Wyandanch on Facebook

There are lots of methods to reach an "Audience" on Facebook:

• Focusing on individuals who have been to your website in the past (retargeting);
• Potential customers who are fans of your page;
• People who have similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, pursuits and more. These individuals become part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The primary advantage Facebook offers In Wyandanch is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't actively conducting a search when they view your advertisement. However, they probably were seeking something like what you offer very recently.

The search engines like Google are restricted to the people actually searching. A person may be considering an attorney, but if they are not doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting into Local Niches

• Are you a lawyer? Health care provider? Home renovation business? A restaurant or store?
• For any business who conducts business regionally In Wyandanch Facebook is an excellent technique to reach your audience.
• We can concentrate on your prospects in several ways.
• Only wish to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Mondays? We can do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, by simply targeting the correct prospects, in the right area, with the appropriate message.

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They tend to convert from surfer to lead at a greater rate, simply because they have a need that they must satisfy (finding legal help).

In comparison, an ad on Facebook may catch someone's interest. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.

If you would like to discuss the services of our Nassau County PPC advertising consultants, our local advertising consultants on Long Island, SEO consultants in Suffolk or retargeting companies in Suffolk
please contact our offices.

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.

Suppose Bing mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and the way the market reacts to you. The "right answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our website design company, our graphic design in New York or our advertising consulting services in Nassau County call us today.

Facebook Campaigns Have To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your advertising and marketing spend with all online marketing, but especially with Facebook.

Our lead gen service on Long Island and services of our display advertising professionals in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063