Facebook & Social Media Advertising In Wyandanch

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people In Wyandanch, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The concern becomes, will it be worth it?

When you appear in front of people In Wyandanch, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Wyandanch to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to speak with our website design agency In Wyandanch to aid you to maximize results. Quality designs from our website design company will help and secure results!

Reaching Your Prospects In Wyandanch on Facebook

There are lots of ways to reach an "Audience" on Facebook:

• Targeting individuals who have been to your website before (retargeting);
• Potential customers that are fans of your page;
• Individuals who have very similar interests (such as other pages on Facebook);
• Potential customers who meet demographic considerations;
• Individuals who are currently your customers;
• and the list goes on...

With Facebook, we will aim for individuals - by gender, age, income, occupation, job title, location, interests and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers In Wyandanch is its ability to get to prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively performing a search when they view your advertisement. However, they most likely were looking for something like what you offer very recently.

The search engines are limited to individuals actually searching. A person may be interested in an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Niches

• Are you a lawyer? Physician? Home renovation company? A restaurant or merchant?
• For any business who conducts business regionally In Wyandanch Facebook is a great way to appear in front of your audience.
• We have the ability to concentrate on your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We can do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that functions in huge ways, by just concentrating on the right prospects, in the right geography, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may capture a person's interest. They might or might not be actively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad company on Long Island, SEO advertising agency in New York or remarketing agencies in Nassau County
please contact our offices.

Whether Facebook is really a "good deal" for your advertising budget truly depends on the numbers.

Suppose Google clicks are $11 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our New York web design experts, our graphic design in Suffolk County or our advertising consulting services contact us today.

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation service and services of our paid media advertising agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063