Facebook & Social Media Advertising In Yaphank

If you are trying to find new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will give you the means to access people In Yaphank, having the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth the money?

Once you reach people In Yaphank, then what? It really depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Yaphank to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before starting your marketing campaign, we are able to help you to determine what it is that you need to achieve.

Remember to allow our website design experts In Yaphank to work with your business to achieve results. Strong designs created by our website design company help you and drive results!

Reaching Your Prospects In Yaphank on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Focusing on those who have been to your website previously (retargeting);
• People that are fans of your page;
• Potential customers who may have similar passions (which include other pages on Facebook);
• Prospects who meet demographic criteria;
• People that are already your customers;
• and the list goes on...

With Facebook, we will aim for people - by gender, age, salary, career, job title, location, passions and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Needed

The main benefit Facebook offers In Yaphank is its capability to get to prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively conducting a search when they view your ad. However, they probably were hoping to find something like what you offer quite recently.

The search engines like Google are limited to people in fact searching. A prospect may be in the market for legal counsel, but if they are not doing a search for one, those marketing in pay-per-click do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Regional Markets

• Are you an attorney? Medical professional? Home services company? A restaurant or store?
• For any company who does business regionally In Yaphank Facebook is a great way to reach your audience.
• We have the ability to focus on your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? Not an issue!
• Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right geo, with the appropriate message.

In general, Facebook advertising and marketing is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less per click. If you are opting to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they are searching since they have a real need. They tend to convert from web surfer to lead at a higher rate, since they have a need that they must fulfill (finding legal help).

In comparison, an ad on Facebook may catch a person's attention. They may or may not be actively searching for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad consultants, our local advertising professionals on Long Island, search engine optimization ad agency in NY or retargeting agencies in Nassau
please contact our offices.

Whether Facebook is really a "great deal" for your advertising budget really depends on the numbers.

Suppose search engine clicks are $10 and Facebook visitors are $1. Which one is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our Nassau County website design experts, our graphic design in New York or our online marketing consulting services call us today.

Facebook Strategies Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the critical component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.

Our lead generation and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063