Facebook & Social Media Advertising In Yaphank

If you're trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Yaphank, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, can it be worth it?

After you appear in front of people In Yaphank, then what? It really depends on what you would like to achieve. Are we pushing visitors to your website? Are we hoping to get people In Yaphank to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to call our website design experts In Yaphank to help your business to achieve real results. Great designs from our website design company can help and secure results!

Reaching Your Prospects In Yaphank on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have been to your website previously (retargeting);
• Prospects who are followers of your page;
• Individuals that have related passions (which include other pages on Facebook);
• Prospects who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, income, career, job title, location, hobbies and much more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google: No Search Required

The main benefit Facebook offers In Yaphank is its capacity to appear in front of prospects that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something similar to what you offer very recently.

The search engines are restricted to the people in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising in pay-per-click do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
• For any organization who does business regionally In Yaphank Facebook is an excellent way to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in 3 zip codes? Not an issue!
• Want to have a special on Wednesday? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just focusing on the correct prospects, in the right region, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there's a disadvantage in Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching since they have a actual need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they have to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch a person's attention. They may or may not be actively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our Long Island pay per click ad company, our local ad consultants, SEO experts in Nassau or remarketing agency on Long Island
please contact our offices.

Whether Facebook is really a "great deal" for your advertising and marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is best? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and how the market reacts to you. The "right answer" is to test, adjust, and test again.

Just remember to have your design strong before running ads like these. For info about our web design professionals, our graphic design companies on Long Island or our marketing consulting services in Nassau County call us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk and services of our paid media ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063