Facebook & Social Media Advertising In Yonkers

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Yonkers, having the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, will it be worth it?

After you connect with people In Yonkers, then what? It truly depends on what you want to achieve. Are we pushing people to your web site? Are we looking to get people In Yonkers to become fans of your page to build "authority" status and brand recognition? Are we going for sign ups?

Before starting your campaign, we are able to help you to determine what it is that you need to achieve.

Remember to speak with our website design company In Yonkers to help your business to succeed. Quality designs implemented by our website design agency will help and achieve results!

Reaching Your Prospects In Yonkers on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your site previously (retargeting);
• Potential customers that are enthusiasts of your page;
• Individuals who have related passions (such as other pages on Facebook);
• Prospects who meet demographic criteria;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we can easily aim for individuals - by gender, age, salary, occupation, job title, area, hobbies and much more. These individuals become part of an "audience" which can consist of many people. Facebook doesn't give us that list, but it will show our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers In Yonkers is its capability to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they see your ad. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Reaching Out to Local Areas

• Are you a lawyer? Doctor? Home repair business? A restaurant or store?
• For any business who does business regionally In Yonkers Facebook is a superb way to appear in front of your audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No problem!
• Want to have a special offer on Thursdays? We can do that.

The attractiveness of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right geography, with the right message.

In general, Facebook marketing is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there's a challenge with Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are searching because they have a actual need. They tend to convert from surfer to qualified prospect at a greater rate, because they have a need that they need to satisfy (finding legal help).

In comparison, an ad on Facebook might capture someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn about below.

If you would like to talk about the services of our LI PPC advertising company, our local advertising experts in Nassau, SEO ad agency on Long Island or remarketing campaign
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which of these is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design professionals, our graphic design on Long Island or our marketing consulting services in Nassau County contact us today.

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our exceptional advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau and services of our display advertising consultants in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063