Facebook & Social Media Advertising In Yonkers

If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Yonkers, with the interests and geography you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the traffic you get. The concern becomes, will it be worth the cost?

Once you appear in front of people In Yonkers, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Yonkers to become fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to determine precisely what you need to achieve.

Remember to allow our website design agency In Yonkers to aid your business to succeed. Powerful designs from our website design experts help your business and achieve results!

Reaching Your Prospects In Yonkers on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

• Targeting those who have visited your web site previously (retargeting);
• Individuals who are enthusiasts of your page;
• People that have very similar pursuits (such as other pages on Facebook);
• People who meet demographic factors;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, pursuits and even more. These individuals end up part of an "audience" which can include many people. Facebook doesn't give us that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary benefit Facebook offers In Yonkers is its capacity to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer quite recently.

The search engines like Google are restricted to individuals in fact searching. A prospect may be considering a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Local Market Places

• Are you a lawyer? Health care provider? Home renovation company? A restaurant or retailer?
• For any business who conducts business regionally In Yonkers Facebook is a great method to appear in front of your audience.
• We have the ability to target your prospects in numerous ways.
• Only wish to reach women 35-65 in 3 zip codes? Not a problem!
• Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the appropriate message.

In general, Facebook advertising is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there is a disadvantage in Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from surfer to lead at a higher rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our PPC ad agency, our local advertising agency on LI, search engine optimization ad agency in Suffolk County or remarketing agency on Long Island
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars genuinely depends upon the numbers.

Suppose search engine clicks are $12 and Facebook visitors are $1. Which is superior? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design experts, our graphic design or our marketing consulting services in NY contact us today.

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the critical component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead gen service and services of our display ads consultants in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063