Facebook & Social Media Advertising In Yorktown

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Yorktown, having the interests and geography you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

Once you appear in front of people In Yorktown, then what? It genuinely depends on what you want to achieve. Are we driving people to your web site? Are we looking to get people In Yorktown to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before launching your campaign, we can help you to identify what it is that you need to accomplish.

Remember to let our website design experts In Yorktown to work with you to achieve results. Excellent designs created by our website design agency will help and secure results!

Reaching Your Prospects In Yorktown on Facebook

There are a variety of ways to reach an "Audience" on Facebook:

• Targeting people who have been to your website in the past (retargeting);
• Individuals who are followers of your page;
• People who have similar passions (such as other pages on Facebook);
• Individuals who meet demographic considerations;
• People who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, interests and even more. These people become part of an "audience" which may include any number of individuals. Facebook doesn't provide us with that list, however it will show our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main benefit Facebook offers In Yorktown is its capability to get to prospects that are not actively looking for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively conducting a search when they see your ad. However, they probably were seeking something similar to what you provide very recently.

The search engines like Google are restricted to people actually searching. A person may be interested in an attorney, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Getting to Local Areas

• Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
• For any company who conducts business locally In Yorktown Facebook is a great way to reach your target audience.
• We have the ability to concentrate on your prospects in numerous ways.
• Only need to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can run a small advertising campaign that functions in huge ways, by just focusing on the right prospects, in the right geo, with the right message.

In general, Facebook marketing and advertising is less costly than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are browsing since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising consultants, our local ad agency on LI, SEO ad agency in Nassau County or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is a "great deal" for your marketing and advertising dollars really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your design strong before launching ads like these. For info about our Suffolk County web design consultants, our graphic design or our marketing consulting services in Nassau County call us today.

Facebook Promotions Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising spend with all online advertising, but especially with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063