Facebook & Social Media Advertising In Yorktown Heights

If you're trying to find new prospects, Facebook has to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with the means to access people In Yorktown Heights, possessing the interests and geo targeting you seek.

Obviously, everything comes at a price. You must pay Facebook for the traffic you get. The question becomes, will it be worth the money?

Once you appear in front of people In Yorktown Heights, then what? It really depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Yorktown Heights to be fans of your page to generate "authority" status and brand reputation? Are we going for sign ups?

Prior to starting your advertising campaign, we can help you to determine precisely what you really need to accomplish.

Remember to meet with our website design experts In Yorktown Heights to aid you to succeed. Professional designs created by our website design agency will help and drive results!

Reaching Your Prospects In Yorktown Heights on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

• Concentrating on those who have visited your website previously (retargeting);
• People that are enthusiasts of your page;
• Individuals who may have related interests (including other pages on Facebook);
• People who meet demographic criteria;
• Prospects that are currently your customers;
• and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, pursuits and more. These people end up part of an "audience" which can include any number of people. Facebook does not give us that list, however it will display our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The primary benefit Facebook offers In Yorktown Heights is its ability to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't actively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines like Google are restricted to people actually searching. A person may be considering legal counsel, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Ideal for Reaching Regional Areas

• Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
• For any organization who does business locally In Yorktown Heights Facebook is a great method to appear in front of your target audience.
• We can target your prospects in many ways.
• Only need to reach women 35-65 in three zip codes? No problem!
• Want to have a special offer on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge significantly less per click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a challenge with Facebook. Rather, the person is in some other mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad agency, our local ad agency in Suffolk, SEO ad agency in NY or retargeting campaign
please contact our offices.

Whether Facebook is a "great deal" for your advertising dollars truly will depend on the numbers.

Suppose search engine clicks are $12 and Facebook actions are $1. Which one is superior? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our web design consultants, our graphic design or our marketing consulting services on Long Island contact us today.

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your marketing spend with all online marketing, but especially with Facebook.

Our lead generation and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063