Facebook & Social Media Advertising In Yorktown Heights

If you're trying to find new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will provide you with the means to access people In Yorktown Heights, possessing the interests and geo targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth it?

Once you appear in front of people In Yorktown Heights, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Yorktown Heights to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Prior to launching your advertising campaign, we are able to help you to figure out precisely what you need to achieve.

Remember to speak with our website design agency In Yorktown Heights to work with you to achieve real results. Great designs implemented by our website design company drive success and secure results!

Reaching Your Prospects In Yorktown Heights on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

• Targeting individuals who have been to your site before (retargeting);
• Prospects that are followers of your page;
• People who have similar passions (such as other pages on Facebook);
• Potential customers who meet demographic criteria;
• Individuals that are already your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, hobbies and more. These individuals end up part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Required

The main advantage Facebook offers In Yorktown Heights is its ability to reach prospects who are not actively searching for what you offer. This does not mean they will not be interested. It just means they are not actively conducting a search when they see your advertisement. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are limited to people in fact searching. A person may be considering a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

• Are you a lawyer? Medical professional? Home services business? A restaurant or store?
• For any company who does business regionally In Yorktown Heights Facebook is an excellent way to reach your target audience.
• We have the ability to target your prospects in numerous ways.
• Only want to reach women 35-65 in 3 zip codes? No problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by just targeting the right prospects, in the right region, with the right message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (paying for advertisements to be presented, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is not that there is a problem with Facebook. Rather, the user is in some other state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may catch someone's interest. They might or might not be actively hunting for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to discuss the services of our Nassau pay per click advertising company, our local advertising experts on LI, SEO advertising agency on Long Island or retargeting companies
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which one is best? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the marketplace reacts to you. The "right answer" would be to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design professionals, our graphic design services on L.I. or our online advertising consulting services call us today.

Facebook Campaigns Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding marketing campaign management is the critical component in making the most of your marketing and advertising spend with all internet marketing, but particularly with Facebook.

Our lead generation company in New York and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063